Johnny English Reborn Poster analysis:
Genre Conventions: Comedy/Spy Parody
Comedy: Comedy Actor, Confused expression, tagline uses the word "laugh"
Spy: Flames, Explosions,Smoking Gun, Suave Suit
Turns expected conventions of spy genre on their head with main actor. This is what makes it clear it is a parody.
Denoatations/Connotations:
The fire connotes action and danger
The confused facial expression connotes fish out of water type comedy
Broken glass connotes breaking of ordinary
Gun connotes fights/action
Suave suit connotes spy
Audience Pleasures:
An elaborate mistake made by the main character leading to awkward and funny situations
An over the top villian
A competent sidekick compared to the incompetent main spy
As I want to create either an action or a comedy opening sequence, this poster is useful to identify the common denotations and connatations found in this genre.
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