Evaluation Question 3

 What kind of media institution might distribute your media product and why?

Miramax Films are the distribution company likely to distribute our film. This is because our film would be produced by an independent production company, and Miramax have previously distributed succesful independent films, with several British examples.

Production Company: Sigma Productions

Independent British production company, however not niche films. Quite broad appeal e.g. our film is an international spy film. For a lot of its films would probably need other studio backing.
Example: Similar to Relativity Media who produced Haywire.

Trying to reach British film fans, as well as target audience 16-25 year old males and females. Due to international locations there may be the possibility of global reach.

Distributor: Miramax Films

We decided to go with Miramax Films because they have disributed indie British films such as The Queen and The Boy In The Striped Pyjamas which have both enjoyed success at home and also moderate success internationally. It also distributes action films such as The Kill Bill Films and The Lookout.

This image shows some images of Miramax films and which ones are similar to ours.

As it is an independent film it is likely it would be picked up by Miramax at a film festival such as the BFI London Film Festival

Our film would be released in cinemas across the UK as well as a possible limited release in America. We could have a strong marketing campaign using the images of shadows and Lotus's silohuette which would create enigma.
This could feature on posters and we could have Facebook games, or mobile apps which would allow you to create your own assasin silohuette like Lotus.
We would also have teaser trailers and theatrical trailers which would be on YouTube, TV and before screenings of similar films.
After it's cinematic release it would then be released on DVD, and Blu-Ray Triple Play as well as being available for download on iTunes. Hopefully we could achieve an advertising square on iTunes with a link to the download for Ipods and Iphones.
It would also be released on PPV services such as BT Vision, Netflix or Lovefilm.

Finally it would end up on PPV TV channels such as Sky Movies Premiere and later Sky Movies Action/Adventure, Sky Movies Crime/Thriller or Sky Movies Indie. It would also probably be on terrestrial film channels such as Film 4.It could also be released on Youtube as a rental.

Looking back at our production, therefore, I think it is the kind of film that Miramax would distribute and so I think we have picked a good distributor.