Evaluation Question 4

Who would be the audience for your media product?

Audience Profile:
Age: Core 16-24. Secondary anyone who enjoys action thrillers, or strong female characters.

Gender: Male and female. Women identify/ aspire to Lotus, Men fancy her, enjoy the action.

Nationality: British. Possible Secondary International Reach.

Lifestyle: Film Fans, moderate to high income, students/workers, come to cinema to relax/unwind.

Tastes in Media: Likes British films/Action films with an intelligent/niche twist. More interested in a gripping story/character driven narrative then big special effects.

Film Consumption Habits: Visit cinema 1-2 times a month, Watches films on terrestrial TV/PPV/Phones/MP4 Players/Online/DVD’s or Blu-Ray. Wide variety of consumption methods, like to visit cinema more as a social thing.

Fandom/Expertise: British Films, Spy/Crime/Action/Thriller fans, Fans of strong female characters.

Audience Example:

I got this image from Google Images.
I think it is a good example of our target audience as they are all in the age range 16-24 and there is a  range of ethnicities and lifestyles depicted in this image.
They look like the type of people who like to hang out with their friends and "Deadly Shadow" would be an appealing film for them to go and see.

We held a screening of our opening which about 50 members of our target audience attended. We asked them to fill out a questionnaire

Most of the people we questioned were 16-18, both male and female. They generally liked the film and the main ratings we received were 7 and 8 out of 10 with a couple of 9's and one 6. There seemed to be little difference in opinions between female and male or age groups, and they mostly picked up on the same things.

 What they liked most was the enigma in the film. Many of them identified the "questions" or "suspense" in the film as one of their favourite parts as well as the "way her identity was hidden." Another thing that was praised was the realistic gunshot as most people thought it was very realistic and so suspended their disbelief. Pretty much everyone was able to identify the thriller aspect of the film, however the action was not so clear, as the action sequences would come later in the film.

Some criticisms were that the pace should be quicker, however the slow build-up was popular with a lot of the audience. Other criticisms was the background static which occasionally cut out which was an editing error, and a desire to know more about the characters. Many said that the build-up of the guy needed to be bigger or his character more explored, which is probably fair enough, although the time constraints of the project made this slightly harder. The fact they want to know about the characters shows that they were engaged in the film however which is a good sign.

Overall the audience seemed to greatly appreciate our film, and the things we identified as audience pleasures were picked up upon.